Accord Insights

For many business owners, rising sales feels like proof that the business is moving in the right direction. More jobs, more customers and more turnover usually sound like good news. But higher revenue does not always mean higher profit. We regularly see businesses working harder, turning over more, and still feeling pressure on cash flow. In many cases, the issue is not a lack of sales. It is margin leakage. Costs creep in, pricing falls behind, discounts become habitual, or